The Power of a Name: Africa Rebrand Agenda 2030
A Call to Action For every country in Africa to embrace its true identity by changing its name, and for Africa as a continent to redefine itself by 2030. Reclaiming Our Identity: A New Name, A New Future for Africa Africa stands on the threshold of a profound transformation—one that begins with reclaiming its identity, redefining its purpose, and reshaping its future. For centuries, the name Africa has been tied to colonial imposition, external narratives, and a history of exploitation. But now, the continent has the opportunity to choose a name that reflects its true essence—one of strength, unity, and self-reliance. This moment of change aligns with a broader shift: Africa’s transition from dependency to self-sufficiency. The recent termination of USAID funding by the United States is not a setback but a wake-up call—an invitation for Africa to redefine itself, moving from a beneficiary to a benefactor. A new name for the continent would symbolize this rebirth, a break from im...